Victoria Taylor.

Victoria Taylor

Marketing Victoria Taylor is a seasoned marketing professor and a digital marketing expert, holding a Master of Science in Marketing and Consumer Studies. With over a decade of experience in the industry, Victoria has dedicated her career to helping brands navigate the complexities of modern marketing. From 2016 – 2023 Victoria worked in the department of Marketing and Consumer Studies at the University of Guelph, where she taught Marketing Strategy, Consumer Behavior, and International Marketing. Additionally, she taught for four years at Seneca College, where she taught Digital Marketing, Interactive/Direct Marketing, and Integrated Marketing Communications. She has a unique ability to blend academic theory with practical application, providing her students with a comprehensive understanding of contemporary marketing practices.

From 2017 to 2019, Victoria was the Marketing Manager at the Kidney Foundation of Canada. She developed marketing plans, analyzed revenue and donor engagement, tracked success metrics, designed new revenue ideas, managed online campaigns, improved SEO, built relationships with service providers, and researched industry trends for strategic planning.

Victoria's professional journey is marked by her deep expertise in digital marketing, strategic planning, brand management, and consumer research. She is driven by a desire to help organizations connect more meaningfully with their audiences and achieve sustainable success. She has a proven track record of delivering results for both established companies and emerging startups, leveraging her deep knowledge of consumer behavior to create impactful marketing campaigns.

Victoria is a passionate advocate for individuals and families affected by Polycystic Kidney Disease (PKD), a condition that personally impacts her family. This personal connection drives her commitment to raising awareness and providing better options for those living with PKD.