Santa Barbara Nutrients® is intended to operate in a responsible and sustainable manner that balances the stockholder’s pecuniary interest, the best interests of those materially affected by the corporation’s conduct and the public benefits as follows. Santa Barbara Nutrients will promote the following public benefits:
1. Creating innovative, science-backed products and services that maintain or improve human health, wellness and quality of life;
2. Designing and creating useful products of the highest quality using ethical practices in their manufacture and creation;
3. Continuing to develop novel science-based approaches to maintaining and improving human health by re-investing a portion of sales in scientific and/or clinical research, and testing and improving new products or ervices.